brianrushing.com

We see now what it meant for the Son of God to empty himself and become poor. It meant a laying aside of glory; a voluntary restraint of power; an acceptance of hardship, isolation, ill-treatment, malice and misunderstanding; finally, a death that involved such agony — spiritual even more than physical — that his mind nearly broke under the prospect of it. It meant love to the uttermost for unlovely human beings, that they through his poverty might become rich. The Christmas message is that there is hope for a ruined humanity — hope of pardon, hope of peace with God, hope of glory — because at the Father’s will Jesus Christ became poor and was born in a stable so that thirty years later he might hang on a cross. It is the most wonderful message that the world has ever heard, or will hear.
–J. I. Packer

Why we need to love people –
We let our lights shine for a purpose greater than high attendance at Sunday School or maximum participation in the church cleanup day. Those are by-products. Loving people unconditionally and serving them like Jesus will cause them to look to the Father. Then, transformation can occur in their lives.
–Ed Stetzer & Thom Rainer

Sometimes the very presence of the Holy Spirit within us brings conviction of sin to another, without our ever saying a word. This is especially true when we pray for that person. God’s love in us never abandons; it identifies deeply with individual people. But it also brings the reality of God‘s presence, the purity of his holiness. It is not intimidated by, nor does it flee from, the crisis of sin; neither does it deny the reality of sin’s existence. But sometimes it is the very love of God that demands that we speak painful truth to a friend.
–Rebecca Pippert

We are to live in such a way that shows Christ to others.
Simply doing so can bring conviction to them.
This is not a substitute for verbally sharing our belief in Jesus, rather it is a necessary complement to verbally sharing.

We are called to love others. That will sometimes require us to point out sin and speak painful truths. But that is also what we are called to do when someone is about to be run over by a bus. We point out the danger and speak the truth to keep them from being hit. And when we speak of eternity, sin can be much worse than a bus.

We conclude therefore that a Christian man does not live in himself, but in Christ and in his neighbor, or else is no Christian; in Christ by faith, in his neighbor by love. By faith he is carried upwards above himself to God, and by love he sinks back below himself to his neighbor, still always abiding in God and His love…
–Martin Luther

The Greatest Command: Love God with all that you are and have.
2nd Greatest Command: Love your neighbor as yourself.